Ms. Tina Knowles: The Original Fashion Icon Behind Beyoncé and Solange
Before Beyoncé and Solange became fashion icons, their mother, Ms. Tina Knowles, was already making waves in the fashion world. Known for her work as a stylist, costume designer, and stage-mom for Destiny’s Child, Knowles created some of the most iconic looks of the 2000s. Now, at 72, she is fronting her first solo fashion campaign for the American luxury house St. John, under the creative direction of Humberto Leon.
Knowles' connection to St. John goes way back, as the brand was a staple in the Knowles family. Beyoncé even wore St. John jackets with jeans to school, creating a sophisticated look at a young age. Leon's vision for the brand is edgier and sexier, offering a refreshing take on the classic label. When Leon approached Knowles to be part of the campaign, Solange vouched for her as the ultimate St. John girl, making her the perfect ambassador for the brand.
As one of the first celebrity stylists to gain recognition, Knowles applauds the rise of stylists in the fashion industry. She believes that styling is a form of art that deserves respect and recognition. Keeping an eye on designers like Olivier Rousteing and Sarah Burton, Knowles encourages individuals to find their own sense of style by embracing what excites them and incorporating their personality into their fashion choices.
With her wealth of experience and keen eye for style, Ms. Tina Knowles continues to inspire and influence the fashion world. As she fronts the new St. John campaign, she embodies the brand's refreshed and modern aesthetic, proving that age is just a number when it comes to style and sophistication.