MS NOW Membership: News, Relaxation, and Community Engagement
MS NOW has partnered with Calm, a company that develops apps for sleep and relaxation, to offer viewers a way to unwind from the news. The new MS NOW Membership platform, launching soon, will provide access to the cable channel without a pay TV subscription for $7.99 a month. Subscribers will have access to meditation exercises from Calm to help them reset and refocus before returning to the news.
In addition to the Calm partnership, MS NOW Membership will feature exclusive programs hosted by mental health experts, including Dan Harris, a former ABC News correspondent and wellness guru. Other experts like therapist Nedra Glover Tawwab and pediatric psychologist Dr. Ann-Louise Lockhart will also contribute to the platform. The goal is to help viewers manage their anxiety while staying informed.
MS NOW Membership aims to be more than just a streaming service, offering subscribers a community of like-minded individuals engaged in politics. Subscribers will have the opportunity to participate in live discussions with MS NOW anchors and reporters, providing a deeper connection to the news and the network's journalism. The platform is designed to enhance the viewer experience and foster a sense of community among MS NOW's audience.
These initiatives are part of MS NOW's strategy to engage its audience of dedicated viewers, who spend an average of nine hours per week watching the channel. The network, now under the ownership of Versant, is focused on providing more interactive experiences for its "super fans." By offering a mix of news, relaxation tools, and community engagement, MS NOW Membership aims to cater to the diverse needs of its audience.
In conclusion, MS NOW's partnership with Calm and the launch of MS NOW Membership represent a new direction for the network, offering viewers a holistic approach to news consumption. By providing access to meditation exercises, exclusive programs with mental health experts, and live discussions with network personalities, MS NOW is creating a platform that goes beyond traditional news delivery. The focus on community engagement and viewer interaction reflects MS NOW's commitment to providing a more immersive and personalized experience for its audience.