Maluma's Hot Wheels Collaboration: A Tribute to Childhood Memories and Family Values
Maluma has teamed up with Hot Wheels for their Challenge Accepted campaign, showcasing his love for cars. The Colombian singer shared his childhood memories of playing with Hot Wheels and how it sparked his passion for cars. He recalled receiving a Hot Wheels set as a gift from his uncle, which ignited his love for cars and led him to dream of having his own car collection.
Maluma's collaboration with Hot Wheels allowed him to co-design his own Hot Wheels car, choosing the Toyota Land Cruiser. Despite expectations for him to pick a luxury car like a Ferrari, Maluma opted for a family-friendly vehicle, emphasizing the importance of safety and family for him at this stage in his life.
The singer, who is expecting his second child, expressed his excitement about playing Hot Wheels with his children. He shared his daughter's love for the toy cars and looks forward to sharing the same activities with his son. Maluma's upcoming baby boy is anticipated to bring him even more joy and cherished moments.
Fans can pre-order the 2026 Global Legends Collection featuring Maluma's Hot Wheels car on MattelCreations.com. Additionally, Hot Wheels is hosting a pop-up experience at The Brig in Venice, Calif., showcasing life-size Hot Wheels cars. The collaboration between Maluma and Hot Wheels celebrates his passion for cars and the joy they bring to his life.