Hot Wheels Challenge Accepted: Legends Campaign Unveils 2026 Global Legends Collection
Hot Wheels has launched the Challenge Accepted campaign, celebrating the challenger spirit and the determination to overcome obstacles and pursue passions. The campaign features global icons Maluma, Supercar Blondie, and Robert Lewandowski as the first Hot Wheels Class of Legends, each with a unique story of ambition and perseverance. To commemorate this, Hot Wheels introduced the 2026 Global Legends Collection of die-cast cars inspired by their personal experiences and challenger spirit.
To kick off the campaign, Hot Wheels is hosting a pop-up experience at The Brig in Venice, Calif., where fans can see the Class of Legends cars on display, life-size Hot Wheels cars, and exclusive giveaways. The campaign aims to inspire the next generation with the challenger spirit by donating $100,000 to El Arte de los Sueños, an organization founded by Maluma in Colombia to help vulnerable youth through the arts.
The 2026 Hot Wheels Global Legends Collection cars are available for pre-order on MattelCreations.com. Fans can also follow the Hot Wheels Challenge Accepted: Legends series on social media to learn more about the Class of Legends' stories and their connection to car culture. Hot Wheels is also collaborating with Dr. Becky Kennedy on a podcast series to explore how early play experiences shape the challenger spirit.