Unlock Your Confidence with Colgate® Optic White™ Vitamin C: Featuring j-hope from BTS
Colgate® has introduced a groundbreaking whitening toothpaste called Colgate® Optic White™ Vitamin C, which is backed by clinical evidence and enriched with Vitamin C. The brand has teamed up with j-hope, a member of the globally renowned BTS group, as the official ambassador for this new oral beauty product. This collaboration aims to promote confidence and brightening through the power of Vitamin C in oral care.
The President of Enterprise Oral Care at Colgate-Palmolive, Samir Singh, highlighted the transformative impact of Vitamin C in skincare and its potential in teeth whitening. The launch of Colgate® Optic White™ Vitamin C signifies a significant advancement in oral beauty technology, aligning with the evolving trend of integrating beauty and oral care.
j-hope will lead Colgate's extensive campaign across the Asia Pacific region to encourage consumers to embrace their confidence with the help of Vitamin C brightening. Through exclusive campaign releases, behind-the-scenes content, and interactive challenges on Colgate's social media platforms, fans can witness j-hope's infectious energy and positivity in action.
Colgate® Optic White™ Vitamin C introduces a breakthrough whitening formula that contains 95 percent pure stabilized Vitamin C*. This innovative blend offers powerful brightening effects to combat yellowing and eliminate stains accumulated over seven years in just seven days[3], all while maintaining enamel health and protection[2]. Designed by experts to seamlessly integrate into daily beauty and self-care routines, this toothpaste combines effective whitening with trusted daily care.
Experience the full content series featuring j-hope on Colgate's social media platforms now, including the campaign film, c-hope teaser, and campaign teaser. Embrace the power of Vitamin C brightening with Colgate® Optic White™ Vitamin C and unlock your most confident self with j-hope's inspiring partnership.