BTS's Rising Popularity in the United States: Insights from Recent Survey Results
The United States has witnessed the immense popularity of the group BTS, as confirmed by recent survey results. BigHit Music revealed that a survey conducted by Luminate, a global music data company, showcased BTS's increasing fame and recognition in the U.S. market. The survey indicated that BTS achieved a record high awareness of over 42% and a favorability rating of 46%, marking the highest level since the survey's inception. This data underscores BTS's escalating popularity in the United States.
The awareness of BTS has been steadily rising, starting at 36% in 2021 and reaching 42% this year, representing a significant 6-percentage point increase. This growth surpasses that of other global musicians and is nearly four times higher than the average awareness of K-pop artist teams. Notably, BTS's appeal transcends generational boundaries, with awareness levels ranging from 43% to 59% across age groups from 13–17 to 35–54, and even 28% among those aged 55 and older.
Furthermore, BTS's favorability rating soared to a record high of 46%, indicating a strong positive sentiment towards the group among U.S. music consumers. BigHit Music highlighted that Luminate's survey results underscore BTS's broad popular appeal beyond dedicated fandom in the United States, driven by high awareness and favorability. The group's presence in the U.S. vinyl market was also notable, with their fifth full-length album, Arirang (ARIRANG), selling 516,000 copies in the first week, including approximately 208,000 vinyl copies, marking BTS's highest weekly vinyl sales record.
Moreover, BTS's Arirang album garnered nearly 5.7 billion streams, with total streams across all tracks reaching 8.7 billion plays. This impressive streaming performance further solidifies BTS's position as a global music powerhouse. The accompanying photo provided by BigHit Music (HYBE) captures the essence of BTS's success and influence in the music industry. The survey results and sales figures underscore BTS's unwavering popularity and impact in the United States, reaffirming their status as a leading force in the global music scene.