Pacsun's Rare DNM Edit Collection: Fashion for a Cause

Pacsun's Rare DNM Edit Collection: Fashion for a Cause

Pacsun has launched its sixth Rare DNM Edit collection, supporting the Rare Impact Fund, a youth mental health organization founded by Selena Gomez. The new collection features six versatile denim styles suitable for various occasions, including baggy shorts, baggy jeans, a cuffed denim mini skirt, an embossed zipper jacket, and a denim tote. These items are designed to transition seamlessly from the classroom to weekends and beyond. The Rare DNM Edit collection is now available at select Pacsun stores and online, with prices ranging from $55 to $125. For every Rare DNM Edit style purchased, 10 percent of the sales will be donated to the Rare Impact Fund, with a maximum donation of $300,000.

Since its inception in November 2024, the partnership between Pacsun and the Rare Impact Fund has raised over $2 million to support youth mental health. This collaboration highlights the impact that fashion can have in driving meaningful change and resonates with Pacsun's commitment to connecting with young consumers. Pacsun CEO Brieane Olson emphasized the significance of the partnership, stating that it has evolved into one of the most meaningful collaborations for the brand. The initiative not only raises funds but also serves as a platform to address important issues and inspire confidence among customers.

The Rare Impact Fund, established in 2020, receives one percent of all Rare Beauty by Selena Gomez sales. In addition to this contribution, the fund raises funds through various channels, including partnerships with organizations like Pacsun. Elyse Cohen, president of the Rare Impact Fund, expressed gratitude for the partnership with Pacsun, highlighting the importance of using fashion to spark conversations about mental health and provide essential resources to young individuals. The collaboration aims to support students as they navigate the challenges of mental health and create a positive impact in their lives.

In conclusion, Pacsun's ongoing support for the Rare Impact Fund through the Rare DNM Edit collection exemplifies the brand's commitment to social responsibility and youth mental health. By combining fashion with a meaningful cause, Pacsun continues to empower young consumers and contribute to a larger conversation about mental health awareness and support. The partnership between Pacsun and the Rare Impact Fund has not only raised significant funds but also fostered a sense of community and advocacy for mental health issues among customers and supporters.