Fenty Beauty Lane: Your Ultimate Beauty Destination in Melbourne
Rihanna's Fenty Beauty has made its mark in Melbourne with the launch of Fenty Beauty Lane at Myer Melbourne, marking the brand's first concept store in Australia and the fourth globally. The store is a unique space inspired by Melbourne's vibrant street art scene, featuring a custom mural of Rihanna by local artist Jeswri.
Fenty Beauty Lane offers a range of beauty services, including the Island Glow Skin Prep, a 10-minute facial using Fenty Skin products, available at no cost. Customers can also opt for paid experiences like the Fenty Glow Routine, a 60-minute session for $100, or Rihanna's Full Glam, a 90-minute makeover for $150, both fully redeemable on product purchases.
In addition to the beauty services, Fenty Beauty Lane introduces new product launches at Myer, such as the expanded Gloss Bomb Stix shade range, Fenty Skin's Body Collection, and the exclusive Fenty Eau de Parfum. The store aims to provide a unique and inclusive beauty experience for all customers, reflecting Fenty Beauty's commitment to accessibility and diversity.
As Fenty Beauty Lane continues to evolve, customers can look forward to exclusive events, sampling opportunities, and community engagements in the space. Whether you're drawn in by the free facial or the allure of Fenty's latest products, Fenty Beauty Lane offers a one-of-a-kind beauty destination in Melbourne.