Embracing the Ghost Lash Trend: A Minimalist Approach to Makeup
The minimalist makeup trend has taken a new turn by skipping mascara and embracing bare lashes. Celebrities like Zendaya, Hailey Bieber, and Dua Lipa have been seen sporting the ghost lashes trend, opting for a natural look with clear gloss instead of mascara. At the premiere of The Odyssey in New York, Zendaya showcased a fresh-faced look with bare lashes, glowing skin, and groomed brows, created by makeup artist Ernesto Casillas using Prada Beauty.
For those looking to embrace the minimalist makeup trend in their everyday routine, Hannah Murray, global artistic director at Bobbi Brown, suggests focusing on other features like the lips or cheeks when the eyes take a back seat. Murray emphasizes the importance of skincare and healthy skin, noting that going without heavy eye makeup can be liberating and beautiful. She recommends using a lash serum like Lashes by KeraFactor to maintain the health and shine of your lashes.
To enhance a makeup look without mascara, Murray advises adding color to other areas of the face, such as the cheeks, and using a light-reflective concealer to correct any darkness. For a subtle yet polished appearance, she recommends curling the lashes and applying a clear mascara for a shiny finish. Adding a neutral eye shadow or using a brown mascara can also provide a minimal yet defined look to the eyes.
If you can't go without mascara, Murray suggests using light and wispy false lash clusters like Velour's Everyday Natural Velour-Xtensions Self-Stick Lash Clusters. Blushington Pro Artist Anari LaBoard recommends placing individual lashes under the lash line for a more natural and inconspicuous look. Tight-lining the eyes with eyeliner can further enhance the appearance of fuller lashes. Embracing the ghost lash trend allows for a fresh and minimalistic approach to makeup, focusing on enhancing natural beauty with subtle touches.