Living Billboard: Netflix's 'The Last House' Promotional Campaign Takes Sunset Boulevard by Storm
A promotional campaign for Netflix's upcoming film "The Last House" kicked off with a performer living inside a furnished billboard above Sunset Boulevard. The installation, located at Sunset Boulevard and Selma Avenue, showcases a fully furnished living room built into a billboard about 30 feet above the ground. The performer will engage with commuters and passersby using a whiteboard while staying inside the enclosed space until Saturday. Videos shared on social media captured the performer waving to onlookers and going about daily activities within the billboard, including using binoculars to observe the Sunset Strip.
Netflix designed the installation to mirror the premise of "The Last House," where a family of four finds themselves trapped in their home with depleting resources and a looming threat. The film features Greta Lee and Wagner Moura, directed by Louis Leterrier. The billboard setup coincides with the reopening of Sunset Boulevard in West Hollywood following repairs from a significant water main break near Holloway Drive.
In conclusion, the interactive billboard above Sunset Boulevard serves as a unique and engaging promotional strategy for Netflix's upcoming film "The Last House." The performer's presence inside the furnished living room captures the essence of the movie's storyline, creating intrigue and excitement among passersby and online audiences.