Remembering George E. Johnson: A Legacy of Empowerment and Success
George E. Johnson, the founder of Johnson Products Company, passed away at the age of 99 due to natural causes. He established the company in 1954, which became a significant business catering to Black consumers. Johnson Products Company was the first Black-owned company to be listed on the American Stock Exchange in 1971. The company produced popular product lines such as Ultra Sheen, Classy Curl, Curly Perm, and Black Tie men’s cologne. George Johnson was a pioneer in marketing strategies aimed at reaching Black audiences, including sponsoring the television show “Soul Train.”
George Johnson's journey began with humble beginnings in Chicago. He started working at Fuller Products, a Black-owned cosmetics firm, and later seized an opportunity to develop a hair straightener product with chemist Herbert Martini. Despite facing challenges in securing a business loan, Johnson's determination led to the creation of Ultra Wave, which propelled the company's success. By 1974, Johnson Products was generating over $31 million in annual sales.
Throughout his career, George Johnson emphasized the importance of motivation and seizing opportunities to achieve success. He believed that anyone with the right mindset and determination could progress in life. Johnson's philanthropic efforts included supporting minority students' education by donating millions to help them attend college. Despite stepping down as chairman and CEO in 1988, Johnson's legacy continued to inspire others.
In 1993, Johnson Products was acquired by Ivax Corp., and the company changed ownership multiple times before being reestablished as a Black-owned company in 2009. George Johnson's impact extended beyond business, as he created a space for Black empowerment at Johnson Products. The company's headquarters featured a sculpture by Black artist Richard Hunt and welcomed notable visitors like Rev. Martin Luther King Jr. and Muhammad Ali.
George E. Johnson's legacy lives on through his family, including his wife Madeline and children John, Eric, George Jr., and Joan. His contributions to the business world and philanthropic endeavors have left a lasting impact on the community. Johnson's vision and dedication to empowering Black consumers continue to inspire future generations.