Shiseido Travel Retail Appoints Adele Zhang as Managing Director: Navigating Global Growth in Travel Retail Channels
Shiseido Travel Retail has appointed Adele Zhang as the new Managing Director of Travel Retail Global Business, effective from 1 July. Zhang, who previously held the position of Deputy Managing Director and General Manager for Travel Retail Asia, will now oversee the company's global travel retail operations across Japan, Asia, the Americas, and EMEA. She will collaborate with regional leaders and global brand teams to drive sustainable growth and enhance Shiseido's presence in travel retail channels worldwide.
In a recent interview with The Moodie Davitt Report, Zhang discussed the performance of the Asia travel retail market. She highlighted the rapid evolution of the Asia Pacific market and the significant changes that have occurred in 2026. Zhang mentioned the positive impact of the Free Trade Port policy in Hainan, which has led to increased traffic and improved sales performance. However, she also noted the structural shifts in China's retail landscape, with new retailers entering the market and causing disruptions in airports like Shanghai and Beijing.
Zhang's new role will involve working closely with regional leaders and global brand teams to drive sustainable growth, strengthen retail partnerships, and enhance Shiseido's presence in travel retail channels worldwide. Her experience and leadership will be instrumental in navigating the dynamic travel retail landscape and driving the company's global travel retail operations to new heights.