Chappell Roan x MAC Viva Glam: A Legacy of Impactful Collaboration
MAC's Viva Glam campaign has been a cultural phenomenon for over 30 years, collaborating with music icons like RuPaul, Elton John, Rihanna, and Lady Gaga. The latest addition to this legacy is singer Chappell Roan, who is the face of the new Viva Glam collection. The collection features three lip products, including a matte lipstick, lipglass, and lustreglass, all supporting MAC's charity initiative that has raised over $540 million globally. The products are inspired by Roan's signature style and have already gained popularity, with one shade selling out quickly.
The Chappell Roan collection includes a deep cherry-red matte lipstick, a shimmering red-plum lipglass, and a sheer plum lustreglass. Each product comes in limited-edition packaging featuring Roan's sword-and-heart crest and signature. The campaign captures Roan's dramatic aesthetic with fantasy-inspired visuals and theatrical makeup, reflecting her "Midwest Princess" era.
MAC's Viva Glam campaign has a rich history, starting in 1994 during the HIV/AIDS epidemic. The initiative was created to support communities affected by the crisis, with the first Viva Glam lipstick featuring RuPaul. Unlike other celebrity collaborations, MAC donates 100% of the selling price from Viva Glam lipsticks to charitable causes. The campaign has raised over $540 million and continues to make a positive impact worldwide.
Viva Glam's mission has evolved to support various causes beyond HIV/AIDS, focusing on equality in sexual, racial, gender, and environmental issues. The campaign partners with organizations globally to promote representation, eliminate stigma, and support sustainable initiatives. MAC's commitment to philanthropy has made Viva Glam the largest beauty campaign of its kind, with ambitious goals for the future.
For Chappell Roan, the partnership with MAC's Viva Glam campaign aligns with her values of self-expression and advocacy for LGBTQ+ communities. The collaboration represents a continuation of MAC's tradition of using lipstick to create meaningful change beyond the realm of makeup. With a legacy of iconic shades and impactful partnerships, MAC's Viva Glam campaign continues to set the standard for philanthropic beauty initiatives.