Stephen Curry Signs 10-Year Endorsement Deal with Li-Ning: Expanding Curry Brand Globally
NBA superstar Stephen Curry has secured a lucrative 10-year endorsement deal with Chinese brand Li-Ning, marking the end of his sneaker free agency. The agreement with Li-Ning will see Curry expand his Curry Brand globally, offering basketball products, lifestyle wear, and a golf line. Curry chose Li-Ning over other offers, citing his comfort with the brand's signature athletes Jimmy Butler and Dwyane Wade. The partnership includes the opportunity for Curry to sign male and female athletes under his brand and the establishment of Curry Brand stores in the US and China. Terms of the deal were not disclosed.