NTT Extends Sponsorship of NTT IndyCar Series with Advanced AI and Data Capabilities
NTT, Inc., in collaboration with NTT DATA Group Corp., has announced the extension of its sponsorship of the NTT IndyCar Series. The renewed partnership will see NTT expanding its role to provide advanced AI and data capabilities for Penske Entertainment and IndyCar, including AI-driven operations, real-time decision intelligence, and emissions visibility across IndyCar, the Indianapolis Motor Speedway, and key events within the Penske Entertainment portfolio.
NTT and its subsidiary NTT DATA, a global leader in AI, digital business, and technology services, will continue to serve as the Official Technology Partner for IndyCar, the NTT IndyCar Series, IMS, the Indianapolis 500, and the NASCAR Brickyard weekend. The collaboration has evolved from series-level analytics to an enterprise-wide AI and data intelligence partnership, focusing on powering race-day analytics, supporting safety, sustainability, and decision-making, and creating a more connected and responsible future.
During race weekends, including the Indianapolis 500, the NTT IndyCar Series generates billions of real-time data points. NTT DATA provides actionable insights to race control, operations teams, broadcast partners, and event planners to facilitate faster and more precise decisions. The partnership aims to enhance the fan experience through AI-driven intelligence, with the introduction of the "Up To Speed" feature on the IndyCar App powered by NTT DATA, offering smarter race insights and real-time data to fans.
With attendance exceeding 350,000 fans on site annually, NTT DATA plays a crucial role in delivering critical data to ensure a safe, seamless, and high-quality experience at scale. Roger Penske, founder and chairman of Penske Corp., expressed excitement about continuing the partnership with NTT, highlighting their expertise in AI, digital business, and technology services. The collaboration is built on trust and a shared commitment to innovation and excellence, setting the foundation for a long-term and successful relationship.