Shawn Mendes' Global Chart Resurgence: Analyzing the Success of 'Treat You Better
Shawn Mendes, the popular pop singer-songwriter, released his self-titled album "Shawn" in the fall of 2024, which did not achieve significant commercial success. Despite the release of four singles between August and November 2024, the album debuted at No. 26 on the Billboard 200 chart, marking a new low for Mendes. Following a period of relative quiet, Mendes recently made a surprising appearance on the Billboard Global Excl. U.S. chart with his hit song "Treat You Better," debuting at No. 182.
The Billboard Global Excl. U.S. chart, introduced in 2020, ranks the most-consumed songs worldwide, excluding streams and sales from American consumers. With the debut of "Treat You Better," Mendes now has a total of 11 appearances on this chart. This latest entry follows his previous appearance with the lead single "Why Why Why" from the "Shawn" album, which peaked at No. 62.
While "Treat You Better" marks a new low point for Mendes on the Billboard Global Excl. U.S. chart, it reflects a resurgence of interest in his earlier hits. Concurrently, his song "There's Nothing Holdin' Me Back" has climbed from No. 159 to No. 146 on the same chart. This track is approaching a milestone as one of his longest-charting songs, nearing the record set by his collaboration with Camila Cabello, "Señorita."
In addition to his success on the Billboard Global Excl. U.S. chart, Mendes has also made 11 appearances on the Billboard Global 200 chart with a different set of tracks. As "Treat You Better" gains traction, Mendes may soon achieve his twelfth hit on this global chart. The resurgence of interest in Mendes's music indicates a continued appreciation for his catalog of songs worldwide.