SI Beyond the Pitch: World Cup Concert Series Unveiled with 50 Cent, Nelly, and The Chainsmokers Headlining
Sports Illustrated is launching a new four-city World Cup concert series called “SI Beyond the Pitch” this summer, featuring headliners like 50 Cent, Nelly, and The Chainsmokers. The series will include performances in Los Angeles, Dallas, Miami, and New York, with additional acts like Diplo and Gordo joining the lineup. The events will offer VIP fan experiences and high-energy concerts to coincide with the global soccer tournament.
The concert series kicks off in Los Angeles on June 12 at the Hollywood Palladium with Nelly headlining. Dallas will host an event on June 20 at SILO featuring Gordo, while Miami’s stop on June 26 at DAER will showcase The Chainsmokers. The series will conclude on July 18 at Cipriani Wall Street in New York with performances from 50 Cent and Diplo. This initiative represents Sports Illustrated's significant foray into live entertainment and experiential events surrounding major sports moments.
Medium Rare's founder and CEO, Joe Silberzweig, emphasized the importance of the World Cup as a major sporting event on American soil and highlighted the series as a way to introduce high-octane nightlife experiences to the global soccer community. The announcement of the concert series follows the success of SI The Party during Super Bowl weekend, which featured performances from The Chainsmokers and Ludacris, as well as appearances by celebrities like Justin Bieber, Travis Kelce, and Ciara.
In conclusion, the “SI Beyond the Pitch” concert series promises to deliver an electrifying experience for fans of both sports and music, with top-tier performers and exclusive VIP opportunities across four major cities. This initiative reflects Sports Illustrated's commitment to creating memorable live events that celebrate the intersection of sports, entertainment, and culture.