Music Magic in Toca Boca World: Olivia Rodrigo, TWICE, and Sienna Spiro Join the Fun!
Exciting news for Toca Boca fans! Olivia Rodrigo, TWICE, and Sienna Spiro are now part of the Toca Boca universe. The Toca Boca World app will feature hit songs from these popular artists, allowing players to enjoy their music while decorating their virtual rooms and expressing their individual styles. This collaboration aims to engage directly with young fans and provide a fun and interactive way for them to interact with music in their daily digital lives.
Interscope Capitol Label Group's senior vice president of sports & gaming marketing, Rob Levin, highlighted the importance of reaching fans where they are, and Toca Boca World offers a unique opportunity to connect with a tween audience across 173 countries. Olivia Rodrigo, the first artist to have her music featured in the app, will kick off the collaboration with songs from her debut album SOUR. Sienna Spiro and TWICE will follow with their music available in the app in the coming months.
Sienna Spiro, known for her TikTok success and chart-topping hits, will bring her music to Toca Boca World in June. TWICE, the popular K-pop girl group, will join the lineup in July. This partnership aims to create a space where kids can express themselves authentically and connect emotionally through music, strengthening Toca Boca's presence in tween culture.
Spin Master's president of digital games, Marc De Vellis, emphasized the role of music in self-expression, especially during the tween years. By incorporating globally recognized artists into Toca Boca World, the platform aims to provide meaningful and playful experiences for its young audience. With previous collaborations with artists like Conan Gray and KATSEYE, Toca Boca World continues to evolve and delight millions of fans with exciting music crossovers.
Stay tuned for more music collaborations and updates in Toca Boca World to keep the fun going for fans around the world.