SI Beyond the Pitch: Unveiling Sports Illustrated's Summer Concert Series
Sports Illustrated is launching a new concert series called “SI Beyond the Pitch” this summer, featuring headliners like 50 Cent, Nelly, and The Chainsmokers. The series will take place in four cities – Los Angeles, Dallas, Miami, and New York – during the World Cup tournament. Additional performances will include Diplo and Gordo. The events will offer concerts and VIP fan experiences to attendees.
The Los Angeles kickoff event will be held on June 12 at the Hollywood Palladium with Nelly headlining. Dallas will host an event on June 20 at SILO featuring Gordo, while Miami’s stop on June 26 at DAER will feature The Chainsmokers. The series will conclude on July 18 at Cipriani Wall Street with performances from 50 Cent and Diplo. This concert series is part of Sports Illustrated’s efforts to expand into live entertainment and experiential events surrounding major sports moments.
According to Joe Silberzweig, founder and CEO of Medium Rare, the World Cup is a significant sporting event that has a major impact on American soil. The series aims to introduce high-octane nightlife experiences to the global soccer community. This initiative is an extension of Sports Illustrated's presence in premium live events tied to major sports weekends and cultural moments.
The announcement of the concert series follows the success of SI The Party during Super Bowl weekend, which featured performances from The Chainsmokers and Ludacris. The event also saw celebrity guests like Justin Bieber, Travis Kelce, and Ciara. Sports Illustrated is looking to build on this success with the “SI Beyond the Pitch” concert series, offering fans a unique and exciting experience during the World Cup tournament.
In conclusion, the “SI Beyond the Pitch” concert series by Sports Illustrated promises to bring top musical acts to four cities across the country during the World Cup tournament. With headliners like 50 Cent, Nelly, and The Chainsmokers, along with additional performances from Diplo and Gordo, the series aims to provide fans with unforgettable concerts and VIP experiences. This initiative reflects Sports Illustrated's commitment to engaging with fans through live entertainment and experiential events tied to major sports moments.