SI Beyond the Pitch: Uniting Music and Soccer in a Spectacular Concert Series
Sports Illustrated is launching a new concert series called "SI Beyond the Pitch" this summer, featuring performances by 50 Cent, Nelly, The Chainsmokers, and more. The series will take place in four cities: South Florida, Los Angeles, Dallas, and New York during the FIFA World Cup. The concerts will also include performances by Diplo and Gordo. The events aim to provide VIP fan experiences and bring high-energy nightlife to the global soccer community.
The concert series will kick off in Los Angeles on June 12 at the Hollywood Palladium with Nelly headlining. Dallas will host an event on June 20 at SILO featuring Gordo, while South Florida will see The Chainsmokers perform at DAER in Hollywood on June 26. The final concert will take place on July 18 at Cipriani Wall Street with performances by 50 Cent and Diplo.
Sports Illustrated's move into live entertainment and experiential events surrounding major sports moments is highlighted by this concert series. The founder and CEO of Medium Rare, Joe Silberzweig, emphasized the significance of the World Cup on American soil and the opportunity to introduce high-octane nightlife experiences to the global soccer community. The success of SI The Party during Super Bowl weekend, featuring The Chainsmokers and Ludacris, has paved the way for this new venture.
The "SI Beyond the Pitch" concert series promises to deliver an electrifying experience for fans and attendees, combining top musical performances with the excitement of the FIFA World Cup. With a lineup that includes 50 Cent, Nelly, The Chainsmokers, Diplo, and Gordo, the series is set to captivate audiences in South Florida, Los Angeles, Dallas, and New York. Don't miss out on this unique opportunity to celebrate the intersection of sports and music in a dynamic and unforgettable way.