Dua Lipa Files $15 Million Lawsuit Against Samsung for Unauthorized Use of Image on TV Packaging
Pop sensation Dua Lipa has taken legal action against Samsung, filing a $15 million lawsuit for allegedly using her image without permission on their television packaging. The lawsuit claims that Samsung featured a photo of Lipa's face on various TV models sold in the US without her consent. The packaging was accused of exploiting Lipa's success to promote Samsung's products. The lawsuit includes allegations of copyright infringement, trademark infringement, and misappropriation of Lipa's likeness and image. Lipa owns the copyright to the photograph used on the packaging, which was taken during her 2024 Austin City Limits Festival performance. Lipa first discovered her image on Samsung boxes in June 2025, with fans on social media referring to it as the "Dua Lipa TV Box."
The legal filing highlighted specific Instagram comments where users expressed interest in purchasing the TV because of Lipa's presence on the packaging. Despite repeated demands to stop infringing on her rights, Samsung allegedly continued to use Lipa's image without authorization. The lawsuit also mentioned Lipa's existing partnerships with brands like Puma, Versace, and Yves Saint Laurent, as well as collaborations with Apple, Porsche, and Chanel. Lipa, who recently became a global ambassador for Nespresso, released her latest album, Radical Optimism, in 2024. The lawsuit was filed in the US District Court for the Central District of California, and Samsung has not yet responded to the allegations.
In conclusion, Dua Lipa's lawsuit against Samsung highlights the importance of protecting intellectual property rights and the unauthorized use of celebrity images for commercial gain. Lipa's legal action seeks to address the alleged misuse of her likeness on Samsung's television packaging and emphasizes the need for companies to obtain proper consent before using an individual's image for promotional purposes.