The Chemical Brothers' 'Go' Surges in Streaming Numbers After Apex Feature
The track "Go" by The Chemical Brothers experienced a significant increase in streaming numbers after being featured in the Netflix thriller Apex. The song saw a 429% boost in streaming in the week following the film's release, with a total of 487,000 U.S. on-demand streams between April 24-30, compared to 92,000 streams in the previous week. Prior to the film's release, the song averaged 13,000 to 14,000 daily streams, which surged to 127,000 streams on April 30. Currently, "Go" is ranked at No. 5 on the Dance Digital Song Sales chart.
In Apex, the song "Go" plays a crucial role in a scene where the protagonist Sasha, portrayed by Charlize Theron, is being pursued by the antagonist Ben, played by Taron Egerton. The idea to use the song in the film came from Egerton himself, who suggested it to director Baltasar Kormákur. Despite initial doubts about the song choice, the scene featuring "Go" was well-received by the crew and everyone involved in the production.
"Go" features vocals from Q-Tip and was released in May 2015 as the second single from The Chemical Brothers' album "Born in the Echoes." The song spent three weeks on the Hot Dance/Electronic Songs chart in August 2015, reaching a peak position of No. 40. Apex, the film in which the song is prominently featured, is currently ranked No. 1 on Netflix's weekly top 10 global films and series.
In conclusion, the inclusion of The Chemical Brothers' track "Go" in the Netflix thriller Apex has led to a significant increase in streaming numbers for the song. Its pivotal role in a key scene of the film has resonated with audiences, contributing to its success on streaming platforms.