Reviving Hits: Savan Kotecha Reflects on the Resurgence of 'Beauty and a Beat' and the Timeless Power of Music
Savan Kotecha, a renowned songwriter-producer, reminisces about co-writing the hit song "Beauty and a Beat" with Justin Bieber, Max Martin, Zedd, and Nicki Minaj. Despite not meeting Bieber during the recording, Kotecha praises his talent and sweetness. Throughout his extensive career, Kotecha has penned songs for various artists like Britney Spears, One Direction, Lizzo, and Katy Perry. After a break to focus on family, he returned to the music scene with hits for Ed Sheeran and Tate McRae.
Recently, "Beauty and a Beat" has resurfaced on the charts, topping the Billboard Global 200 and Billboard Global Excl. U.S. chart, 14 years after its release. In an interview with Billboard, Kotecha shared insights into the songwriting process and the thrill of witnessing an old hit regain popularity with both new and existing audiences.
Kotecha vividly recalls the collaborative process behind "Beauty and a Beat," from receiving the initial idea from Max Martin to the excitement of incorporating Nicki Minaj's verse. He also reflects on the exhilarating experience of hearing an artist perform a song he co-wrote for the first time, emphasizing the magical feeling when everything falls into place during the recording.
Despite not attending Coachella this year, Kotecha discovered Bieber's performance of "Beauty and a Beat" through social media and was thrilled to witness the song's resurgence on the charts. He attributes the song's enduring appeal to the meticulous craftsmanship that went into its creation, highlighting the joy of introducing it to a new generation of listeners.
The unexpected success of "Beauty and a Beat" reaching No. 1 on the Billboard Global 200 and Billboard Global Excl. U.S. charts after nearly 15 years is a testament to the timeless quality of great music. Kotecha acknowledges the positive impact of streaming technology in exposing listeners to exceptional songs, regardless of their age, and celebrates the enduring power of music to captivate audiences.
Looking ahead, Kotecha expresses a desire to see other songs he has written, such as "One Last Time" by Ariana Grande and "What Makes You Beautiful" by One Direction, experience a similar resurgence. He values the connection that his songs create with listeners and considers himself fortunate to have contributed to meaningful musical experiences.