Soulful Memories: A Journey Through 1970s Philadelphia with Joe McEwen
Growing up in Philadelphia in the 1960s, Joe McEwen found solace and inspiration in soul music, thanks to legendary Philly DJs like Georgie Woods and Sonny Hopson. His book, titled "Tastykakes, Soul Songs & Shining Stars: Affections and Reflections, 1973-2025," pays homage to his favorite snack and the music luminaries of the 1970s. The book features profiles of Black music icons such as Kenny Gamble, George Clinton, and Michael Jackson at a pivotal moment in his career.
McEwen's childhood memories of Tastykakes and hoagies in Northeast Philly and Delaware County inspired the title of his book. He wanted to capture the essence of his upbringing in Philadelphia beyond the typical cheesesteak references. The book also includes tributes to Philly sports heroes and departed soul music legends, offering a glimpse into McEwen's cultural awakening and personal journey.
As a former A&R executive for labels like Columbia and Verve, McEwen had a successful career in the music industry. However, "Tastykakes, Soul Songs and Shining Stars" is not a typical music business memoir. It delves into McEwen's writing for renowned biographer Peter Guralnick's website and reflects on his formative years listening to soul music on Philadelphia radio stations.
The heart of McEwen's book lies in the profiles he wrote in the 1970s for alt-weeklies, showcasing his passion for music journalism. Rediscovering his old writings was a labor of love for McEwen, who unearthed them in his garage during the COVID-19 lockdown. These profiles offer a unique perspective on artists like Gamble and Huff and Michael Jackson during pivotal moments in their careers.
Through "Tastykakes, Soul Songs & Shining Stars," Joe McEwen invites readers to join him on a nostalgic journey through the music and memories that shaped his life. The book is a testament to the enduring power of soul music and the impact it has had on generations of listeners.