Michael Jackson Biopic 'Michael' Sparks Resurgence in Music Streams
The recent release of the Michael Jackson biopic, "Michael," has caused a surge in streams of the King of Pop's music. According to industry data and analytics company Luminate, Jackson's catalog experienced a 95% increase in streams in the US over the weekend following the movie's release. The biopic, which earned $97 million in US and Canada theaters on its opening weekend, has reignited interest in Jackson's music.
The popularity of "Michael" has not only boosted streams of Michael Jackson's solo work but also led to a significant increase in streams for The Jackson 5. The iconic boy group saw an 85% increase in streams over the same weekend, indicating a renewed appreciation for their music as well.
Apple Music also reported a surge in plays of Michael Jackson's songs, with eight tracks making it to the Daily Top 100 Global Chart. "Billie Jean" emerged as the top-performing song, ranking at number 11. Additionally, Shazam noted a 140% increase in Jackson streams over the weekend, with seven of his songs making it to the global top 200 chart.
Despite receiving mixed reviews from critics, "Michael" has proven to be a box-office success, surpassing initial revenue estimates. The film offers a nostalgic look at the highs of Michael Jackson's career while sidestepping the controversies that surrounded him. The surge in music streams and chart rankings reflects the enduring popularity of the King of Pop's music among fans worldwide.