Supporting Emerging Artists: The Impact of the Live Trust Fund on Musicians Like Brown Horse
Norwich-based country-rock band Brown Horse relies on selling merchandise like T-shirts to make ends meet after their gigs. The income from merchandise sales often surpasses what they earn from their performances, helping them sustain their touring lifestyle. The band members frequently sleep on friends' floors or drive long hours in their old van to save on accommodation costs, highlighting the financial challenges faced by emerging musicians. Despite the hardships, they are determined to keep going and make sacrifices for their passion.
To alleviate the financial burden on emerging artists, a £1 levy has been added to tickets for major arena and stadium shows, generating £5 million for the Live Trust charity. Brown Horse and 25 other artists have received funding from this initiative, allowing them to cover expenses, keep ticket prices affordable, and pay themselves for the first time in a year. The band plans to use the grant to support their upcoming UK tour and ensure their music remains accessible to fans.
The Live Trust fund, distributed by the Featured Artist Coalition, aims to address the challenges faced by grassroots musicians in the current economic climate. With the rising costs of touring and the impact of Brexit and Covid, many artists struggle to sustain their careers and build audiences. The fund provides much-needed support to artists like Brown Horse, enabling them to continue creating music and connecting with their fans. The initiative has received government backing and aims to make a positive impact on the music industry as a whole.
The Live Trust fund has provided essential financial support to artists across the UK, including emerging talents like Southampton rapper VIC, London soul singer Ego Ella May, and Manchester psych noise group Wax Head. These artists, along with many others, have faced financial challenges in the wake of the pandemic and the changing landscape of the music industry. The fund offers a lifeline to musicians who rely on touring and live performances to sustain their careers, ensuring that their voices continue to be heard.