Star Power: How Celebrities Are Dominating the Lingerie Market
Celebrities are making a significant impact in the lingerie market, with stars like Rihanna, Kim Kardashian, and Sydney Sweeney leading the way. The market is expected to double in value to £75 billion by 2034. Kim Kardashian has been a trailblazer in the industry with her Skims brand, which has revolutionized shapewear since its launch in 2019. Rihanna's Savage x Fenty brand, valued at £2.2 billion, is also a major player in the market, releasing mini collections frequently and enlisting A-listers like Sabrina Carpenter and Charli XCX to promote the brand.
Actress Sydney Sweeney recently entered the lingerie market with her brand Syrn, which quickly sold out its lace bodices and bust-boosting bras collection. While the exact revenue of Syrn is not public, early reports suggest it brought in £13 million in its first quarter. Victoria's Secret, valued at nearly £3 billion, uses supermodel "Angels" like Hailey Bieber to promote its ranges. British model Rosie Huntington-Whiteley has had her own lingerie collection with M&S since 2012, worth an estimated £40 million.
The rankings and success stories in the lingerie market are highlighted on National Lingerie Day, showcasing the influence of celebrities and their brands in shaping the industry's future.