Redefining Lingerie: How Celebrities Are Transforming the Market
Celebrities are making a significant impact in the lingerie market, with big names like Rihanna, Kim Kardashian, and Sydney Sweeney leading the way. The market is expected to double in value to £75 billion by 2034. Kim Kardashian has been a trailblazer in the industry with her Skims brand, which has revolutionized shapewear since its launch in 2019. Rihanna's Savage x Fenty brand is also a major player, valued at £2.2 billion and known for its frequent mini collections endorsed by A-listers like Sabrina Carpenter and Charli XCX.
Actress Sydney Sweeney recently entered the lingerie market with her brand Syrn, which quickly sold out its lace bodices, strappy sets, and bust-boosting bras collection. While the exact revenue of Syrn is not public, early reports suggest it brought in £13 million in its first quarter, positioning it as a brand to watch. Victoria's Secret, valued at nearly £3 billion, uses supermodel "Angels" like Hailey Bieber to promote its ranges. British model Rosie Huntington-Whiteley has also made her mark with a lingerie collection at M&S since 2012, estimated to be worth £40 million.
The rankings and success stories in the lingerie market are highlighted on National Lingerie Day, showcasing the influence of celebrities in shaping trends and driving sales in the industry.