Disney Stars: Nostalgia, Revivals, and Future Tours
Hilary Duff recently made an appearance on The Tonight Show Starring Jimmy Fallon, where she taught the host the dance moves from her 2007 hit song "With Love." The track was part of her album Dignity, released under Hollywood Records. Miley Cyrus also made headlines by revisiting her Hannah Montana persona to celebrate the show's 20th anniversary. This nostalgic trend among Disney's veteran pop stars has been gaining momentum in recent years, with artists like the Jonas Brothers, Aly & AJ, and Demi Lovato reconnecting with their roots.
Following the success of the Hannah Montana special on Disney+, there was a significant increase in streaming for the show's catalog and Cyrus's new song "Younger You." Disney Music Group president Ken Bunt noted the eagerness of these artists to revisit their Disney beginnings after pursuing more mature projects. Hilary Duff is set to embark on a global tour, featuring both her classic hits and new music from her latest album. Demi Lovato is also hitting the road for the It's Not That Deep tour, following the release of her album of the same name.
Selena Gomez is making her directorial debut with the season three premiere of Wizards Beyond Waverly Place, while Demi Lovato is co-executive producing Camp Rock 3. Bunt emphasized that Disney continues to be a supportive home for these artists as they explore new opportunities and projects. The company's focus on nurturing talent across different generations is evident in the success of newer Disney stars like Olivia Rodrigo and Sabrina Carpenter.
While Disney remains committed to its core demographic, Bunt predicts the emergence of a new class of superstars from various Disney franchises. The Descendants, Zombies, and Camp Rock 3 casts are gearing up for a world tour in September, showcasing the talent and diversity within the Disney universe. Bunt acknowledges the unique impact of the late-2000s class of Disney stars, attributing their enduring success to their talent and strong work ethic. The legacy of these artists continues to resonate culturally, making them a significant part of music history.
As Disney Music Group evolves and expands its roster of talent, Bunt remains optimistic about the future of Disney stars in music, movies, and TV. The company's ability to support artists at different stages of their careers reflects its commitment to fostering creativity and innovation within the entertainment industry. The ongoing success of Disney's veteran and emerging stars underscores the lasting impact of the Disney brand on popular culture.