Spotwear: Hailey Bieber's Pimple Patches and More by Rhode
The Biebers are making waves in the beauty industry with the launch of Spotwear in collaboration with Rhode, Hailey Bieber's brand. The new hydrocolloid pimple patches come in various fun designs like mushrooms, daisies, jelly beans, and bubbles, and will be available on Rhode's website starting April 13. Alongside the patches, a limited edition peptide lip treatment in caramelized banana flavor and a peptide eye prep in banana peel will also be released, all priced at $16.
Hailey Bieber shared her excitement about the growing trend of wearing pimple patches as a fashion statement, describing them as "wearables" that have become popular on social media. She emphasized the organic nature of collaborating with her husband, Justin Bieber, who has been open about his skin struggles and love for pimple stickers. The launch timing coincides with Justin's headlining performance at Coachella, adding to the excitement of the release.
The unique shapes and colors of the pimple patches align with Rhode's aesthetic, making them a perfect fit for the brand. Hailey highlighted the healing properties of the patches while acknowledging the growing popularity of this beauty category, which gained momentum during the pandemic. Despite other established players in the market, Hailey expressed confidence in offering a fresh take on the product with the Rhode touch.
Rhode has seen significant growth in the past year, including being acquired by E.l.f. Beauty and launching successful retail partnerships with Sephora. The brand's sales reached $128.2 million for the quarter ending Dec. 31, 2025, solidifying its position as a top performer in the beauty industry. With the upcoming Spotwear launch and continued innovation, Rhode is poised to make a lasting impact in the skincare market.