Samsung x BTS 'Arirang' World Tour: Celebrating Music and Technology with Galaxy
Samsung has announced a global partnership with BTS for their 'Arirang' World Tour, marking the K-pop group's return after a hiatus. The collaboration aims to celebrate self-expression and connection through music, aligning with Samsung's Galaxy brand philosophy of fostering authentic shared experiences. By combining music and technology, the partnership enables fans to capture and share special moments with the world, enhancing the concert experience for audiences worldwide.
Stephanie Choi, EVP and Head of the Mobile Marketing Center at Samsung Electronics, emphasized the role of technology in enriching everyday experiences. Through the collaboration, Galaxy serves as a bridge between artists and audiences, allowing people to engage with concert moments more meaningfully and preserve memories for longer. The Galaxy S26 Ultra camera enhances the viewing experience by capturing memorable moments from live performances, enabling fans to relive and share the energy and emotion of the concert in their daily lives.
Lee Jae-sang, CEO of HYBE, highlighted the importance of fans in shaping the music and journey of BTS. The partnership with Samsung Electronics aims to provide fans with a more vivid concert experience and create lasting memories. The 'Arirang' World Tour will kick off in Goyang, South Korea, and travel to major cities worldwide until 2027. As part of the tour, 'BTS THE CITY ARIRANG SEOUL' offers Galaxy-powered immersive experiences at various landmarks in Seoul, allowing ARMYs to engage with the Galaxy S26 series through interactive activities and win exclusive merchandise.
Participants can explore the Galaxy S26 series through interactive activities, such as a stamp rally at Samsung's Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Completing the activities makes participants eligible to receive prizes, including limited-edition 'BTS THE CITY ARIRANG SEOUL' merchandise. For more information and updates, visit the website.