Discover the Latest BTS Universe at HYBE's Pop-Up Stores and BTS Media Facade Event in Seoul

BIGHIT MUSIC presents the emotional alternative pop track "Swim," featuring a catchy chorus centered around the word "swim." Member V shared that the song is about love and the determination to face life's challenges at one's own pace. The music video for "Swim" has already garnered 2 million views and 1.2 million likes on YouTube within just 7 minutes of its release.
At Hottracks in Gwanghwamun, Shin Ha-nee witnessed the release of the physical "Arirang" album, with only a small group of fans lining up to purchase it. The pop-up stores at The Heritage at Shinsegae The Main and HYBE's headquarters in Seoul are now open, offering fans a chance to explore BTS's latest universe and acquire new merchandise. Woo Ji-won and Daniela Gonzalez Perez had an early look at the album today.
Fans are eagerly awaiting the BTS media facade to be turned on outside Shinsegae in central Seoul at 1 p.m. The facade will be displayed hourly until Sunday, allowing fans to enjoy the spectacle. Additionally, a BTS drone show that took place in New York last night will be held in Seoul tonight, and no ticket is required for attendance.