Introducing Cécred's Innovative Styling Collection: Beyoncé's Hair Care Revolution
Cécred, a hair brand founded by Beyoncé Knowles-Carter in 2024, is introducing a new styling collection that combines styling and hair care. The collection, consisting of seven products, will be available on Cécred's website before launching at Ulta Beauty in April. The products include a Thermal Shield Mist, Heat Activated Silk Glaze, Volumizing Mousse, Wrap & Set Foam, Strong Hold Gel, Flexible Hold Hairspray, and Edge Brush, with prices ranging from $18 to $38.
Beyoncé Knowles-Carter shared that the styling products were created to address her own hair concerns while on tour, focusing on protecting hair from heat damage without the use of relaxers. She tested the products during her Cowboy Carter Tour, ensuring they could withstand the demands of live performances and various weather conditions. The range is designed to cater to different hair types and styles, featuring the innovative StemShield Complex for hair health.
The development of the styling products involved collaboration with Cécred's lead global stylist Neal Farinah and Beyoncé's mother, Celestine "Tina" Knowles, who is also the vice chairwoman of Cécred. The brand's commitment to transparency and customer involvement is evident in their approach to product development, with a focus on clean formulations and effective styling without leaving hair sticky or stiff.
The new styling collection from Cécred offers a solution for a wide range of hair needs, from silky straight styles to big-body blowouts and braid-outs. Beyoncé Knowles-Carter's personal experience and dedication to creating high-performance products ensure that customers can achieve their desired looks while maintaining healthy hair. With a focus on innovation and quality, Cécred continues to provide solutions for diverse hair care needs, from wash day to everyday styling routines.