Target Takes a Stand: Offering Cereals Free of Certified Synthetic Colors
Target announced that it will exclusively offer cereals made without certified synthetic colors, making it one of the first national retailers to do so. By the end of May, Target will require all cereals, including national brands, to be free of these additives. This move is significant as it compels major cereal manufacturers to reformulate their products if they wish to be sold on Target's shelves.