Rosalía x New Balance: The Romantic Revamp of the 204L Sneaker
Rosalía is the face of New Balance's latest campaign for the 204L sneaker, infusing the classic silhouette with a romantic and subversive touch. The revamped sneaker features a mesh upper with suede overlays, screen-printed graphics, and a unique outsole design. Shot by Renell Medrano, the campaign showcases the sneaker in a Sea Salt and Linen colorway with scalloped detailing and ribbon laces, adding a softer and more romantic vibe to the performance-driven shoe.
Rosalía, a global ambassador for New Balance since 2025, has been incorporating the brand's classic designs into her flamenco-inspired style. The 204L was the first silhouette she introduced alongside her ambassadorship, and the latest version continues to reflect her feminine aesthetic. New Balance's brand president, Chris Davis, praised Rosalía's bold and intentional vision, which has elevated the partnership beyond a traditional campaign to a more artistic collaboration.
The updated 204L will be available for purchase worldwide on NewBalance.com and select retailers starting March 1, priced at $120. Embrace Rosalía's Flamenco chic and add a touch of romance to your sneaker collection with the new 204L.