BTS' V Stuns Fans as Global Brand Ambassador for Snow Peak: A Look at His Latest Photos and Upcoming Projects
BTS' Kim Taehyung, also known as V, has once again captured the hearts of fans with his latest photos for Japanese outdoor and lifestyle clothing brand Snow Peak. The K-pop idol, who recently became the brand ambassador for Snow Peak, showcased his ethereal visuals in the new promotional campaign. Fans couldn't help but praise his handsome looks as he sported a layered outfit in one photo and an all-black ensemble in another.
Since his discharge from the military, V has been busy with various brand collaborations, including partnerships with Celine, Cartier, Tirtir, Yunth, Coca-Cola, and Compose Coffee. Snow Peak announced V as their global brand ambassador in August 2025, adding to the singer's impressive list of endorsements. Fans are eagerly anticipating the release of BTS' new studio album, ARIRANG, scheduled for March 20, followed by a live concert on March 21 at Gwanghwamun in Seoul. The concert, titled BTS THE COMEBACK Live | ARIRANG, will be available for streaming on Netflix and will be accompanied by a documentary, BTS: THE RETURN, on March 27. The band is also gearing up for a world tour in 2026 and 2027, promising an exciting year ahead for BTS and their fans.