LA28 Dreamin': NBCUniversal's Exciting Preview of the 2028 Summer Games in Los Angeles
The 2026 Winter Olympics are coming to a close, and NBCUniversal is gearing up for the 2028 Summer Games in Los Angeles. During the closing ceremonies of the Milan-Cortina games, NBC premiered a two-minute film called "LA28 Dreamin'," featuring Kate Hudson and various summer Olympics stars, set to the tune of The Mamas & The Papas' "California Dreamin'." The spot showcases iconic Los Angeles locations and teases the upcoming games, which are expected to be a major ratings success due to the U.S. setting and the inclusion of new sports like baseball, softball, flag football, and squash.
The film was shot across Los Angeles, from Downtown L.A. to Venice Beach, the 6th Street Bridge, and the Los Angeles Memorial Coliseum. NBC has partnered with 28 L.A. institutions to share the spot on social media, including the Griffith Observatory, the Hollywood Walk of Fame, SoFi Stadium, and Universal Studios Hollywood. NBCUniversal's CMO for television & streaming, Jenny Storms, emphasized the forward-looking and iconic nature of the film, highlighting Kate Hudson's personal connection to Los Angeles and the city's vibrant energy.
The "LA28 Dreamin'" spot features a lineup of athletes, including 2028 hopefuls like Jack Alexy, Perris Benegas, Rai Benjamin, Jordan Chiles, and more. NBCU has a history of using high-profile stars to build excitement for the Olympics, and for the upcoming games, they are expected to continue this trend. The 2028 Summer Games in Los Angeles are anticipated to be a significant event, set in the heart of the entertainment industry, with unique venues like Universal's studio lot hosting the squash competition.
In conclusion, NBCUniversal's marketing campaign for the 2028 Summer Games in Los Angeles is off to an exciting start with the debut of the "LA28 Dreamin'" film. The collaboration with Kate Hudson and a diverse group of athletes sets the stage for a culturally rich and dynamic Olympic experience in 2028. With a focus on creativity, culture, and possibility, the upcoming games are poised to captivate audiences worldwide.