Jimin Tops Boy Group Brand Reputation Rankings for February 2026: BTS Members Shine in Latest Rankings
Jimin has once again claimed the top spot in the individual boy group brand reputation rankings for February 2026, marking his 57th month at No. 1, the highest among K-pop boy group members. His brand reputation index for the period between January 14 and February 14, 2026, increased by 29.62% to 5,369,144, with a positive sentiment ratio of 92.94%. The rankings are determined based on participation, media, communication, and community indices derived from consumer behavior analysis.
In the same rankings, other BTS members also performed well, with Jungkook securing the second position, Jin in third place, and V ranking fifth. The news of Jimin's continued dominance in the rankings sparked excitement among fans, who flooded social media platforms with congratulatory messages and praises for his achievements. The overall brand consumption slightly decreased by 1.13% compared to January, but brand communication, issues, and diffusion saw significant increases.
Looking ahead, BTS is gearing up for the release of their fifth studio album, ARIRANG, on March 20, 2026, with all seven members contributing to its creation. The group will host a comeback event, BTS The Comeback Live | Arirang, on March 21, followed by the premiere of a documentary titled BTS: The Return on March 27. BTS will kick off their first world tour in four years on April 9 in South Korea, with multiple stops planned across various continents.