BTS ROSES FROM BTS Event: Unveiling 'WHAT IS YOUR LOVE SONG?' Campaign
BTS recently launched a Valentine's Day event called ROSES FROM BTS in Seoul, London, and Los Angeles. The event featured the distribution of 22,000 roses in central locations in each city. Los Angeles, Seoul, and London each had their own unique installations, with London having the largest display of 8,500 roses.
The interactive floral walls at each location included roses with printed cards that directed visitors to the ARIRANG website when scanned. Participants could create customized digital banners with their name, selected artist, and favorite love track. As more roses were removed, a hidden message, "WHAT IS YOUR LOVE SONG?" was gradually revealed behind the installations.
The phrase "WHAT IS YOUR LOVE SONG?" was part of a larger international rollout across Seoul, New York, London, and Los Angeles. The message appeared on various platforms, including rose installations, illuminated murals, street placards, and digital screens. Fans were encouraged to submit their personal "Love Song" choices on a dedicated platform until February 22.
Spotify released an EP titled "WHAT IS YOUR LOVE SONG?" with six themes, and BTS members shared their own "Love Song Selections" on YouTube Music. The group is set to release their fifth studio album, ARIRANG, on March 20, followed by a comeback performance titled BTS THE COMEBACK LIVE ARIRANG on March 21 at Gwanghwamun Square, which will be streamed globally on Netflix.