BTS Begins Again: GQ Magazine's Cover Story on BTS's Remarkable Journey
GQ Magazine recently featured BTS on its global March 2026 cover story titled BTS Begins Again, celebrating the group's remarkable achievements. BTS has sold over 500 million units and amassed more than 104 billion streams worldwide, solidifying their position among the highest-selling artists in music history. The group's success places them in the company of iconic acts like The Beatles, Michael Jackson, and Elvis Presley, making them the only Asian group to achieve this milestone and one of the few to surpass 500 million units globally.
The cover story delves into BTS's comeback following their completion of mandatory military service, highlighting their career milestones, such as being the first Korean act nominated at the Grammy Awards and topping both the Billboard 200 and the Billboard Hot 100. Fans took to social media to share their excitement and pride over the group's commercial achievements and global impact.
In the feature, GQ profiles BTS as they gear up for their highly anticipated return. After all seven members reunited in Los Angeles following their military service, they embraced a structured routine of training, collaborating with songwriters and producers, and working diligently in the studio. The article contrasts their disciplined approach with their early trainee days under Big Hit Entertainment, now known as HYBE, emphasizing their growth into a global phenomenon.
The members shared insights into their individual experiences during military service and solo projects, which contributed to their artistic development and confidence. Their upcoming fifth studio album, Arirang, set for release on March 20, symbolizes themes of distance and reunion, reflecting their introspection and artistic maturity. BTS's strong bond with their fan base, ARMY, and their commitment to staying together as a group for the long term are central themes in the cover story, showcasing their enduring impact on the music industry and global culture.