BTS Comeback Promotional Event and Busan Lodging Rates Survey: A Snapshot of K-Pop Fandom and Tourism in South Korea

A tourist captures a moment of a promotional event for the boy band BTS's comeback at the Sejong Center for the Performing Arts in central Seoul. People are seen strolling along Haeundae Beach in Busan, dressed in short sleeves and enjoying the pleasant weather. Park Jong-bae, the director general for consumer policy at the Fair Trade Commission, reveals the findings of a survey on lodging rates in Busan conducted in preparation for the upcoming BTS concerts in June.