Iconic Tribute: St. Louis CITY SC Unveils Tina Turner Kit in Collaboration with adidas
St. Louis CITY SC, a Major League Soccer team, has introduced a special "Tina Turner Kit" in collaboration with adidas to honor the legendary singer and her ties to the city. This unique partnership marks adidas' first-ever kit collaboration with a female music artist in global sports. Tina Turner, who started her career in St. Louis, has a significant connection to the city where she first found her passion for music and performing. The new kit, designed to reflect Turner's iconic stage presence, features a gold jersey inspired by her signature fringed minidresses and includes her silhouette and signature in metallic gold and "CITY Red" respectively.
The Tina Turner Kit, created in partnership with adidas, Turner's estate, BMG, and Warner Music Group, will be the secondary jersey for St. Louis CITY SC for the 2026 and 2027 seasons. The team aims to pay tribute to Turner's lasting influence and legacy, highlighting her impact on music and culture over the decades. St. Louis has a rich history of nurturing artists who have shaped the music industry, with Tina Turner standing out as a prominent figure in that lineage.
In addition to the kit launch, St. Louis CITY SC has organized a series of cultural events to honor Tina Turner, including "Eternal: A Tribute to Tina Turner," a special concert featuring Grammy winner Brittany Howard and other acclaimed vocalists performing orchestral arrangements of Turner's greatest hits. The concert will take place on Feb. 15 at Powell Hall, with the St. Louis Symphony Orchestra providing musical accompaniment. The celebration extends beyond the concert, with a Tina Turner Pop-up Shop at City Foundry where fans can purchase the new jersey and view items from Turner's personal collection, including wardrobe pieces and Grammy Awards.
The tribute to Tina Turner goes beyond the music scene, with initiatives like a Tina-focused music education program created in partnership with COCA to introduce young people to her repertoire through music instruction and choreography inspired by her performances. Proceeds from the Tina Turner Kit sales will support this educational program. The festivities will culminate in Tina Turner Night at a St. Louis CITY SC home match on Aug. 22, bringing together music and sports to celebrate the enduring legacy of a music icon. St. Louis CITY SC has embraced music as a core part of its identity, collaborating with local artists and organizations to showcase the vibrant cultural scene of the city.