Backstreet Boys' Reimagined 'I Want It That Way' for T-Mobile's 2026 Super Bowl Commercial
The Backstreet Boys have reimagined their hit song "I Want It That Way" for T-Mobile's 2026 Super Bowl commercial, which was filmed in New York City amidst a snowstorm. The group faced challenges due to the weather, but managed to condense their two-day shoot into one long day at T-Mobile's store in Times Square. Despite the freezing temperatures and snowstorm, the band and the production team had a lot of fun and collaborated creatively on the project.
The commercial, created in partnership with Panay Films, will air during the second quarter of the Super Bowl. T-Mobile's chief brand and communications officer, Lucy McLellan, emphasized the company's commitment to providing customers with more benefits, transparency, and a better overall experience. The commercial features the Backstreet Boys, along with Druski, Pierson Fodé, and a young actor who impressed the band with her professionalism during the late-night shoot.
Prior to filming, the Backstreet Boys spent time in the studio recording new, humorous lyrics for "I Want It That Way" specifically for the T-Mobile commercial. The group's behind-the-scenes experience and bloopers from the shoot can be seen in the videos below. The commercial showcases a fresh twist on the iconic song and highlights T-Mobile's message of providing a better wireless experience for customers. Don't miss the Backstreet Boys' Super Bowl commercial during the big game!