Swiftynomics: Empowering Women in Economics with Misty Heggeness
Misty Heggeness, an economist and author, aims to make economics more appealing and accessible to girls and women through her new book "Swiftynomics." She is passionate about encouraging more women to pursue careers in economics and see themselves as economic agents. Inspired by Taylor Swift's creative output, Heggeness embarked on writing the book during the pandemic while working as a research economist at the United States Census Bureau. She found joy in translating economic concepts for a broader audience and drew inspiration from Swift's music videos and albums.
Heggeness's writing process for "Swiftynomics" was a labor of love, as she dedicated nights and weekends to drafting chapters while balancing her responsibilities as a mother and a teacher at the University of Kansas. Her goal is to create a space for women to engage with economics and think like economists. This mission also drives her class at the university, titled "The Economics of Taylor Swift," which has attracted a predominantly female student body, highlighting the potential for more women to be interested in economics if taught in a relatable manner.
While Heggeness's book draws inspiration from Taylor Swift, it is tailored for Swifties and fans of the singer. Titled "Swiftynomics," the book explores how women influence and redefine the economy. Heggeness admires Swift's achievements and would express her pride and admiration if given the opportunity to meet the singer. To order a copy of "Swiftynomics: How Women Mastermind and Redefine Our Economy," visit swiftynomics.com. Heggeness is also embarking on a multicity tour to promote the book through bookstore events, campus talks, and festival appearances.
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