FDA Supports Transition to Natural Food Colors: New Regulations and Approvals

The U.S. Food and Drug Administration has taken steps to support the shift from artificial petroleum-based colors to natural alternatives in the food supply. Companies can now claim products contain 'no artificial colors' if they do not have petroleum-based colors. This change allows for more flexibility in labeling claims compared to the previous requirement of no added color at all.
Health and Human Services Secretary Robert F. Kennedy Jr. expressed optimism about the progress made in transitioning to safer, naturally derived color options. The FDA has announced its intent to exercise enforcement discretion for voluntary labeling claims related to the use of alternative food colors.
In addition to granting two petitions to expand alternative food color options, the FDA approved beetroot red and expanded the use of spirulina extract as natural color additives. These actions aim to facilitate the industry's transition away from petroleum-based colors, bringing the total number of new color options approved under the current administration to six.
FDA Commissioner Marty Makary emphasized the importance of removing barriers for companies to explore alternative food coloring options. The agency's efforts to encourage the phase-out of petroleum-based colors align with broader initiatives to promote healthier food choices and support the transition to natural color sources.
The FDA continues to track industry progress in removing petroleum-based colors from the food supply and is committed to expediting authorizations for colors derived from alternative sources. Deputy Commissioner for Human Foods Kyle Diamantas highlighted the agency's dedication to facilitating the industry's transition to alternative colors derived from natural sources.
While encouraging the adoption of alternative colors, the FDA also emphasizes the importance of ensuring the safety of color additives. The agency is providing resources to assist manufacturers in maintaining high standards of safety and purity for authorized color additives.
In conclusion, the FDA's recent actions support the shift towards natural food colors and provide companies with more options to transition away from petroleum-based synthetic colors. These efforts align with broader initiatives to promote healthier food choices and enhance transparency in food labeling.