Selena Gomez's Rare Beauty Launch at Ulta Beauty: A Flirty and Impactful Beauty Era
Selena Gomez is embracing a "flirty" and "a little sexy" beauty era with the launch of her cosmetics brand, Rare Beauty, in Ulta Beauty stores. The 33-year-old singer and actress, who recently tied the knot with music producer Benny Blanco, describes her current style as classic with a hint of sexiness. She feels youthful and enjoys a flirty, classic look.
Spotting her Rare Beauty products on the shelves at Ulta Beauty stores was a surreal moment for Selena, making it feel official. The launch of her brand will also support the Rare Impact Fund, which aims to make mental health resources accessible and help young people feel seen, known, and loved. Selena is excited about the collaboration with Ulta Beauty and a special initiative in February where customers can make donations to support mental health causes.
Selena Gomez has been open about managing her mental health and emphasized the importance of letting emotions out and finding support from friends, therapists, and helpful people. Through the Rare Impact Fund, she hopes to raise $100 million for youth mental health services globally. The support from Ulta Beauty and the community is crucial in furthering her mission to make a positive impact on mental health awareness and resources.