Selena Gomez Celebrates Rare Beauty Launch at Ulta Beauty: A Charitable Collaboration
Selena Gomez recently celebrated the launch of Rare Beauty at an Ulta Beauty store in El Segundo, California. The actress-singer, who got married to Benny Blanco in September 2025, expressed her excitement about her current beauty era, feeling “sexy” and “flirty.” She described the experience of seeing her brand’s products in Ulta Beauty stores as “surreal.”
Known for her impeccable style and entrepreneurial skills, Selena Gomez continues to make waves in the beauty industry. During the launch event at Ulta Beauty, she shared her feelings of being “classic, maybe a little sexy” and “flirty.” Gomez emphasized the importance of making the right decisions for her brand's growth and success.
Reflecting on the moment she saw Rare Beauty products in Ulta Beauty stores, Gomez described it as a surreal experience. She expressed her gratitude for the partnership with Ulta Beauty, highlighting their joint initiative to raise funds for charity throughout February. Customers can choose to make a donation with their purchase, with 50 percent going to the Ulta Beauty Charitable Foundation and the other 50 percent to the Rare Impact Fund.
Selena Gomez expressed her excitement and gratitude for Ulta Beauty's support not only for Rare Beauty as a brand but also for its larger purpose. The collaboration between Rare Beauty and Ulta Beauty aims to make a positive impact through charitable contributions and support for important causes.