Nature Calls: Breakside Brewery and Columbia Sportswear Introduce Bear Scat Beer at The Players Tailgate Event
Would you be willing to try a beer made with bear poop? Breakside Brewery and Columbia Sportswear are teaming up to introduce a unique beer called "Nature Calls" that includes a hint of bear scat collected in Montana. This collaboration is part of a Super Bowl-adjacent campaign that pushes the boundaries of traditional beer ingredients. The beer, described as a clean-tasting lager, will be available at The Players Tailgate event in Santa Clara on Feb. 8. While the idea of bear poop in beer may sound bizarre, the creators assure that it is safe to drink. This unconventional brew is sure to spark curiosity among adventurous beer enthusiasts.