Protect Yourself: Tips for Safe Online Shopping in New York
As the holiday shopping season approaches, it is crucial for New Yorkers to be cautious when shopping online to avoid falling victim to scams and purchasing unsafe products. With new laws in place requiring online stores to disclose refund policies and pricing algorithms, consumers still need to stay vigilant due to the evolving nature of scams and the rise of AI-generated fraud. The New York Department of State’s Division of Consumer Protection is offering valuable tips to help shoppers navigate the online shopping landscape safely during this busy time.
Consumer protection experts warn that scammers are increasingly using AI-generated websites to deceive shoppers into fake online stores, resulting in significant financial losses. In 2024, New York consumers reported over $17 million in losses from online shopping scams and more than $41 million in losses related to business imposters. Additionally, the prevalence of counterfeit products poses a serious risk to consumers, with U.S. Customs and Border Protection seizing nearly 79 million counterfeit items in fiscal 2025, including clothing, electronics, toys, and medications.
To protect yourself from online shopping scams, it is essential to be cautious and follow these tips provided by the New York State Division of Consumer Protection. Avoid clicking on suspicious links, verify the legitimacy of online stores, and use secure payment methods to safeguard your personal and financial information. When purchasing products online, be wary of deals that seem too good to be true and always research the seller before making a purchase to ensure the authenticity and safety of the products.
If you encounter any issues with a business or suspect fraudulent activity while shopping online, the New York State Division of Consumer Protection offers voluntary mediation services to help resolve disputes between consumers and businesses. You can contact the Consumer Assistance Helpline at 1-800-697-1220 from Monday to Friday between 8:30am and 4:30pm, excluding State Holidays. Additionally, consumer complaints can be filed at any time, and the Division can be reached via email at @NYSConsumer or through Facebook. Stay informed, stay cautious, and shop safely this holiday season to protect yourself and your loved ones from online shopping scams and counterfeit products.