Dua Lipa Shines in NBC Sports Ad for 2026 Winter Olympics in Milan
Dua Lipa is gearing up for the Winter Olympics in Milan with a new ad released by NBC Sports. The ad features Lipa showcasing her high-fashion style in Milan's Galleria Vittorio Emanuele II, transforming it into a winter wonderland. Lipa highlights the incredible women athletes who will be hitting the world stage during the Winter Olympics, including alpine skier Lindsey Vonn, figure skater Alysa Liu, alpine skier Mikaela Shiffrin, and snowboarder Chloe Kim. The ad is set to Lipa's hit song "Training Season" and sets the stage for the XXV Olympic Winter Games starting on Feb. 6, 2026, on NBC and Peacock.
NBC Sports executive Joseph Lee praised Dua Lipa for embodying Milan's spirit of being cool, confident, and world-class. The ad captures the magic of Milan and the power of the women athletes who will define the 2026 Winter Olympics. Lipa, who is currently wrapping up her Radical Optimism tour in Latin America, will be performing in Bogotá, Colombia, and Mexico City's Estadio GNP Seguros in the coming days.
In addition to Lipa's involvement, U.S. Olympian Ilia Malinin and U.S. Paralympians Audrey Crowley and Jack Wallace appeared on floats during the Thanksgiving Day Parade to promote the Games. Public Enemy rapper Flavor Flav will serve as the official hype man and sponsor of the U.S. bobsled and skeleton team at the Winter Olympics in February. Looking ahead, the Winter Olympics are scheduled to take place in Salt Lake City in 2034.
The anticipation for the Winter Olympics in Milan is building, with Dua Lipa leading the charge in the new ad by NBC Sports. The ad showcases the beauty of Milan and the talent of the women athletes who will shine on the world stage during the Games. Lipa's involvement adds a touch of glamour and excitement to the upcoming Winter Olympics, set to captivate audiences worldwide.